Company Description: This company, a trusted joint venture founded in 2000, focuses on simplifying lives through innovative digital solutions. With strong backing from industry leaders, it has built a solid reputation in information and communication technology.
Location: Hung Hom, Kowloon City District
Nature: Permanent
Candidates with less experience may be considered for the position of Senior Analyst Programmer.
• Develop an effective SEO keyword strategy and perform competitive analysis to boost valuable web traffic from search engines.
• Oversee and enhance SEM campaigns to maximize conversions and return on investment.
• Analyze customer web behavior and conduct A/B testing to improve user journeys and conversion rates.
• Review campaign metrics and website data to uncover insights and pinpoint areas for improvement.
• Possess in-depth knowledge of on-page SEO, Google Search Console, and GA4.
• Demonstrate advanced skills in paid advertising platforms like Google Ads, with expertise in bidding optimization, audience targeting, and A/B testing.
• Exhibit a strong analytical mindset to interpret data and metrics for informed marketing decisions.
• Knowledge of PowerBI is considered an advantage.
