Leading pan-regional over-the-top (OTT) video streaming service provider
Candidates with less experience wil be considered as Assistant Business Manager.
Responsibilities
• Drive the idea generation and lead execution for the subscription conversion plans, A/B-tests, pricing strategies, local landing pages and upgrade flow optimizations
• Work closely with UX team and data analysts to create compelling marketing assets; and coordinating other teams involved in campaign execution like payments, web and performance marketing
• Drive research and insights for Premium enhancements in the region. And collect and analyze data on the user, conversion flows and marketing asset performance for insights about the conversion improvement opportunities.
• Work closely with cross-functional teams, Marketing, PR, Content Acquisition and Product to ensure that we maximize retention and growth opportunities across all the business levers.
• You will be an important member of the Premium subscription team and work closely with the rest of regional Premium subscription teams in executing subscription growth and retention initiatives.
• Based in Hong Kong, supporting the pan-regional over-the-top (OTT) video streaming service that is available in 17 markets including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Thailand, Myanmar, South Africa and Middle East countries of Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the UAE.
• 5-7 years relevant experience working in an analytical environment and at least 3+ years in performance driven online consumer business, i.e. e-commerce, online media or at a mobile start-up.
• Have hands on experience of subscription conversion campaigns across digital subscription platforms and have knowledge of BI tools is definitely an advantage.
• Have strategic mind and can drive insights, recommendations and action plans from qualitative market trends, consumer feedback and large data sets.
• Self-motivated, independent, able to work effectively with other team members in different regions
